Pacific Russia Tourism Alliance is a nonprofit organization whose primary purpose is to unify all types of business entities and individuals who are interested in further developing the tourism industry in the Pacific region of the Russian Far East.

Our mission is to create a framework for sustainable tourism development that will stimulate the local economy, protect the unique nature and historic cultural heritage, as well as enhance the quality of life of area residents.

Pacific Russia: brand concept

Vladivostok and Primorye, Kamchatka and the Commander Islands, Sakhalin and the Kurils, the Amur River and Shantarskie Islands, Kolyma and Chukotka – all overlap on the Pacific Coast, and these lands share a common history of settlement by Russian people over the past 150-300 years.

The concept of a Pacific Russia brand operates from the idea that the Russian Pacific Coast was the polar star for the earliest Russian explorers, and after many years it still inspires their followers.

Of course, each region has the potential itself to become an attractive destination for tourists. But worldwide experience has already demonstrated the effectiveness of promoting similar, geographically related territories with common traits under one large-scale brand. We believe that in the context of global tourism unification under one brand will allow Pacific Russia as a destination to become a real magnet for travelers from all over the world.

In practice, this presents opportunities to develop a complex of tourism projects such as eco-tours, historical cultural tours, adventure tours, gastro tours, event-based and other entertainment tours that will cover all Pacific Russia destinations and will become attractive to potential visitors because of their uniqueness and scope.

ОUnification under a Pacific Russia “umbrella” brand, without diminishing the identity of individual regions, provides a promising vision of our tourism destination’s future.

This is a long-term goal that requires meticulous preparations starting with promotion of particular cities, regions and niche projects.