Collaborations conducted through the non-profit tourism marketing organization will create and implement a tourism development program in the region. The program’s start point is the marketing plan “Vision 2025”.
It is important to explain to local residents the value of tourism as a “green” industry and its direct dependence on visitors’ experience - which is determined by the level of hospitality provided by residents of a particular destination.
PRTA is the operator of special project “Vladivostok Agents.” PRTA plans to organize educational and motivational events with cooperation of members to support initiatives that create information products aimed at improving visitors’ experience in the region and to implement education projects developed for different types of specialists who interact with tourists and visitors.
PRTA can deliver international experience to local tourism industry players and provide for the region’s integration into the worldwide network. Moreover, PRTA is able to represent the voice of regional industry associations and unions in Russia and on the international stage.
The expertise of PRTA in marketing, brand building and advertising will allow market players to inprove the quality and competiveness of their tourism products.
Today the most effective tool for implementing this task is cooperation between PRTA and tourism development institutions on the basis of projects that are part of official government programs.